A Lousy Pretzel Shaped Sausage.

  I have been listening to some of the rhetoric coming from the talking heads on both the right and left side of the political spectrum. One of my biggest questions about the marketing of the various views being pushed on us is why does the Republican side of the aisle get their message out to the people so much more effectively then the Democratic?

  The democratic, or progressive, message seems to be more in line with the ethical and moral leanings of most of the people I know and interact with. Even the more militant conservatives understand that we need to take care of our own to make a safe and secure future for the our kids. 

However, the more conservative members of our society keep yelling that we need to do it their way, while the Progressives whine and mule about social injustice.

      Back when George Bush was The Decider and he accomplished something, he would get up on a podium and decry his victory, then others in his cabinet would do the same. The massage would be trumpeted all the way down the political line. Now that we have a Democrat in the Big Office, we do not hear anything even close to the same rhetoric from his side of the aisle. When a goal has been attained by the current administration, all we get is a subdued announcement from the left and then a cavalcade of criticism form the right, “He did not go in with enough force,” “he used too much force,” “the announcement was  made in the wrong room,” “I would have done it this way.” While the  Democrats just sit back and take the “high ground” acting too confidant to need to toot their own horn letting the positive message, and credit flounder away.

  When I was growing up, I was taught that we should not bellow and shout and boast. It was thought as egotistical. I have seen, as I get older, that the ones who get ahead let others know their outstanding deeds, or have others do it for them. The strength of the Republican party seems to be their ability to get the message out to the public. Though each person has a different set of words, they all get the message out there for the public to hear: “We are the right way to go, and we know how to do it!” doing it over and over until it just feels like the truth. While their message may be debatable, it is very powerful way to go about it!

  In our world of multiple multimedia sources of information and so many political, social and economic issues to follow, not to mention the world of sports, fashion, reality TV and just what is Kim doing today, the average person who is merely trying to get by and keep up with his or her family, the average dude or dudette may only hear the loudest, or most unique shout, the one that stands out. Remember when Representative Boehner was talking about his past and tears welled up? With his emotional out bursts so powerful, people listen to him because he has built a bond of sorts. What is more important though, is the way he did it. Inside of a month, Mr. Boehner was caught tearing up several times. Have you noticed that we have not seen him tear up for at least a couple of months. I conjecture that is because he made his point and has moved on. My point is not only did Mr. Boehner create an issue, but others touted it for him. If the media and other talking heads had not made such a big deal of it then there would not be such empathy for the man. He used others to make him into a sympathetic figure.

      When a democrat accomplishes something of significance it makes a splash and then, after a few days, no one seems to follow through. Nancy Pelocy, the Democratic minority leader in the House, does not do anything. we hear nothing from her, or her staff or the Democratic side of the aisle. Harry Reed --- well, I have heard even less from him. These are the leaders of the Democratic party, why are they not leading? because of this lack of leadership, the we do not get the coverage of, nor accolades to keep the momentum of positive accomplishments growing.

  Here is an example of what I am talking about. When Muammar Gaddafi was slain, the Republican party went ballistic. They praised the French and English for a job well done. They praised the local people for standing up for themselves. They gave a nod to our troops for a job well done. Was President Obama’s name mentioned? Yep it was, --- in a disparaging way. He did not do it right, or he did this wrong: that kind of thing.  John McCain, Senator from Arizona  even flip-flopped his opinion of the whole operation when the deed was done!

       
      Did we hear anything of substance for the left?---Uhhhh, Silence.

   
      This is only one instance of the failings in messaging that is being perpetrated by the democrats. It is true that Obama should not toot his own horn, BUT SOMEONE HAS TOO! OK so there is a Facebook presence and I get emails from the Administration, and I am sure there is some kind of Twitter feed for the President, but where is the media coverage? Why don’t the talking heads do more to carry the torch of their leader, Barack Obama? Why are we not hearing about the accomplishments of this Administrations? I listen to the radio all day long and I hear only from Stephanie Miller and Ed Schulz and Bill Press. Where are the politicians, the people who count, in this? They need to get in the fray and let their constituents know about the positive things they and the President have done. 

      Instead, they sit quietly by wondering why all the good work they have done gets overruled, or worse twisted in a lousy pretzel shaped sausage.

olc

Is Bugs Bunny a good dietetic planner?

She sits there watching TV after finishing her homework. The squeals and shouts of some show on Nick flashing across the screen, her eyes glazed over. Silence and then it starts again as a commercial for a sugary sweet breakfast food with a loud tiger yelling at us, “How GREAT!” his cereal is. Next is a cute baby giggling about something. Finally a fast-food chain comes up with a healthy alternative to their high sodium, fatty and sugary kid’s meal. Then back to loud frenetic hijinks of the show.


So what are we talking about here: TV causing short attention spans, or marketing and advertising poor quality foods to our kids? Both are relevant to parents. The government, led by our First Mamma Obama (hmm kinda like that) is trying to set up guide-lines for the packaging and marketing of food for our kids. Some say our government is trying to intrude its’ way into our kitchens and on our dining tables. They are concerned this is a gateway into controlling what we eat. Rep Fred Upton, republican from Michigan, said, "This appears to be a first step toward Uncle Sam planning our family meals." They forget however, that these recommendations are VOLUNTARY guide lines. Maybe a totally authoritarian government would try to do control our meal time---thus showing where his mind may be.


The commission, a Congressional panel consisting marketing experts from the CDC and FDA, US Department of Agriculture and the Federal Trade Commission personnel, made some fairly easy labeling standard recommendations for advertising to children. Among other things, the commission wanted to tone down on the use of iconic cartoon figures to attract youthful consumers. Of course this is assumes that parents let their children force them into buying what the kids want, and we all know that never happens. Right?


I propose something a little different (I am not the first, but it was hard to easily find available information supporting my idea). Instead of telling marketers they cannot use Tony the Tiger, or Toucan Sam or even Capt’n Crunch, let’s try using the fantastic strength of marketing and cartoon figures to educate and market to kids and parents healthy and sustainable eating habits? Some of the reluctance of major food producers to suspend the use of their animated idols is recognizability. We grew up watching and learning our eating habits from these icons. They might have done a better job---there seems like an epidemic of obesity and type II diabetes over taking our bodies. 


Yet we have an opportunity that should not be wasted. There seems to be a favorable environment for change, or maybe refinement is a better word. Instead of using all the market research and techniques gathered during the past years to sell not-so-healthy foods, why not use it to sell products that will feed us in a more nutritious and sustainable way? We have seen that advertising works and that using kid identifiable cartoons influence the desires of kids, thus forming habits used later in life. This way of advertising has worked to sell food items that are unhealthy, why not use the same method to influence our buying energy toward healthy foods? A governmental agency called Interagency Working Group asks the same question (www.npr.org/templates/story/story.php?storyId=141258532) 
Further, Herb Weisbaum, (http://www.msnbc.msn.com/id/44878241/ns/business-consumer_news/#.TpX3hHPN5l1 ) from MCNBC, asked, “Why is the food industry so afraid of a little advise?” I wonder if there may be a profit motiv involved. Is it easier(read less expensive) to make foods with salt, sugar and high fat content?


This is the way I see it. Over the past 50 years, maybe longer, marketers and advertisers have developed data and strategies for marketing to kids crappy food. Now we can use the same force of data and information to start educating younger consumers and their parents healthy foods. Find cartoon icons that exhibit positive models of eating. Use the same screeching and excitement to get kids enthusiastic about apples. Make it look like a treat to have a pomegranate. Sour cream with that baked white potato, how about a pink cuddly character talking about the tastiness of a sweat potato with cheese on it, or a squirrel with its nose twitching having fun chasing green peas around plate and popping them into its mouth? 


I suggest we influence marketers and food purveyors to sell healthy foods with the same methods they used to sell sugary and unhealthy food. Instead of saying they cannot sell “bad” food to kids, encourage them to market more wholesome food. When we show a positive way of doing something, instead of saying, “NO!”, we make it easier, I hope, to change the paradigm and maybe influence the next generation to eat healthier foods.


What do you think? Am I making a sound point here? Let’s talk about it!


On another matter, I did some research on this post, but had difficulty finding information that supported my idea; positive advertising could be used in conjunction with the strategies used with a healthier diet. I used search terms like, “Food marketing for kids,” “packaging for kids” and other variants. All that come up were articles decrying the negatives involved with sugary foods. I was looking for information that supported my idea of using methods for pushing healthier food. Until I found this one article from webmd.com: http://www.webmd.com/parenting/news/20110307/cartoon-characters-influence-kids-food-choices, I came up with nothing. Any one out there have any tips for internet searches that can help pinpoint specific data? Let me know!!!


OLC

Simple Solutions to Difficult Problems

I keep hearing about theses one step solutions to very difficult situations both politic and economic. I am not versed in economics, I have no formal education in it, about the best I can say is I love to spend money---when I have it. Though I do not have any real formal background in Political Science, I do try to keep up with issues that are current. As an American Citizen, I feel I have a responsibility to keep informed. So why is it that I can understand the need to look at a very difficult problem from more than one point of view. There are so many examples of this limited point of view:

• The leader of Afghanistan saying that he needs to talk with Pakistan to make peace though out the region
• The republicans saying top down economic will solve all of our problems
• The democrats say bottom up will do it
• Israelis saying they don’t care what the Palestinians want
• Palestinians saying they need complete autonomy to have peace and freedom

Need I go on? There is the issue of climate change verses man made environmental manipulation. Does Greece have the ability to take down the world economy? Nukes in the former Soviet Union. Pollution in China---well let’s just make sure they stop driving! While we are talking about China, how about software piracy. I heard the other day that there are millions of unlicensed copies of Windows running around causing an epidemic of botnets.

After the politicians or media talking-heads have defined the problem, we the masses, are given a simple one step solution that is the magic panacea that cures all of our woes. Would that all, or even some, of the issues that complicate the easy flow of living, be solved so easily!

This brings a few of questions to mind. The first being can our issues be solved so easily? Well, Albert Einstein said, “It's not that I'm so smart, it's just that I stay with problems longer.” The modesty of the man is well known, however once again we see the profound wisdom he gave us. What can we take form his simple statement? One simple thing (sic): we need to consider more than one way to solve a problem. In other words, simply put :-0, look for more than a simple way of dealing with a challenge. In other words, elegant solutions to complicated dilemmas do not come in simple sound bites that make us feel better.

Another question that comes to mind goes something like this: Do the talking heads that control the flow of information really think that the info consumer is so simple as to really think that a one step solution to something like global warming is really feasible? This brings to mind two more questions. Is the solution really so simple? Or, do they think the populace is so simple? Both of those questions bother the hell out of me.

All issues, from seemingly simple things like what will the kids have for lunch at school, to issues of global importance like what will we be eating in fifty years and where will it come from, can be looked at from many different angles. Having said that, we need to understand that we live in an age where the average person wants to have everything made simple and easily digestible in 30 second sound bites. We want to understand a complicated problem while read doing one’s business in the restroom.

Simply put, we need to take more time to digest issues, understand them and finally realize that complicated issues cannot be unraveled in simple one step solutions. But more important than that, our information brokers need to stop dumbing down issues of the day and twisting them to their own agenda.